YeZhang tarapyndan Cosmos Datong Azyk Gaplama Dizaýny

YeZhang tarapyndan döredilen Cosmos Datong Azyk Gaplama Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2024

Cosmos Datong Azyk Gaplama Dizaýny

dizaýner: YeZhang

Müşderi: Beijing Jiaotong University

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

101,065

Tassyklanan Baýrak Ýeňijisi

#158800 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Cosmos Datong Azyk Gaplama Dizaýny hakynda

Cosmos Datong — Hytaýyň Şansi welaýatyndaky gadymy Datong şäheriniň ýerli konditer brendi üçin döredilen gaplama dizaýnydyr. Dört toplum tematiki illýustrasiýa şäheriň dürli döwürlerdäki taryhy aýratynlyklaryny görkezýär. Illýustrasiýalar ýerli halk stilini täze hytaý stiliniň gündogar estetikasy bilen birleşdirýär hem-de Şansiniň kölege gurjak teatrynyň däp bolan reňk toplumyny ulanýar. Daşky guty tekiz UV örtükli kartondan ýasalyp, gyzgyn möhürlenen tekst we ştamp bilen kesilen gyralar bilen bezelendir. Sowgat gutusy üç sany kiçi gutyny öz içine alýar we baýramçylyk dabaralary üçin niýetlenendir.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Cosmos Datong Azyk Gaplama Dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Cosmos Datong Azyk Gaplama Dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Cosmos Datong Azyk Gaplama Dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Ölçegler we Gaplama: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Bellikler: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Önümçilik Tehnologiýasy: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Dizaýn Kynçylygy: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Gözleg: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Ylham: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Taslama Dowamlylygy: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Iş Akymy: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Patentler: This work is all original images not copyrighted.
Topar Agzalary: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Surat Awtorlary: This work is all original images not copyrighted.