Zhou Haiwen, Che Shilong and Guo Cheng tarapyndan China In The Classics Wagyz Ediş Grafik Dizaýny

Zhou Haiwen, Che Shilong and Guo Cheng tarapyndan döredilen China In The Classics Wagyz Ediş Grafik Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2024

China In The Classics Wagyz Ediş Grafik Dizaýny

dizaýner: Zhou Haiwen, Che Shilong and Guo Cheng

Müşderi: China Global Television Network Co., Ltd.

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

13,126

Tassyklanan Baýrak Ýeňijisi

#159836 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

China In The Classics Wagyz Ediş Grafik Dizaýny hakynda

Klassikalarda Hytaý — gadymy hytaý klassikalary barada teleprogramma üçin döredilen wagyz ediş grafik dizaýnydyr. Kitaplar dizaýnyň esasy temasyny emele getirýär. Gündogaryň we Günbataryň gadymy kitaplaryna salgylanylýar, şol sanda hytaý bambuk taýajyklary, sapak bilen tikilen kitaplar, parhamet ýazgy tomarlary we gaty jiltli kitaplar. Bu görnüşler dekonstruksiýa edilip, ýönekeý wizual nyşanlara öwrülip gaýtadan gurnalýar. On sany klassiki eseriň atlary hytaý kalligrafiýasy bilen utgaşdyrylýar. Sowgat gutusy üçin ýörite duýgur (tekstura) kagyz ulanylýar. Dizaýn dürli medeni gelip-çykyşly adamlara hytaý kitaplaryny we hekaýalaryny düşünmäge kömek edýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

China In The Classics Wagyz Ediş Grafik Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. China In The Classics Wagyz Ediş Grafik Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. China In The Classics Wagyz Ediş Grafik Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Ölçegler we Gaplama: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Bellikler: China, Classics, Heritage, Culture, Creativity
Önümçilik Tehnologiýasy: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Dizaýn Kynçylygy: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Gözleg: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Ylham: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Taslama Dowamlylygy: The project started in 2022 in China, and is still promoted and distributed.
Iş Akymy: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Topar Agzalary: Zhou Haiwen, Che Shilong, Guo Cheng
Surat Awtorlary: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng