M-N Associates tarapyndan Giao Hang Tiet Kiem Brend Dizaýny

M-N Associates tarapyndan döredilen Giao Hang Tiet Kiem Brend Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2024

Giao Hang Tiet Kiem Brend Dizaýny

dizaýner: M-N Associates

Müşderi: M — N Associates

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

115,625

Tassyklanan Baýrak Ýeňijisi

#161550 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Giao Hang Tiet Kiem Brend Dizaýny hakynda

Giao Hang Tiet Kiem (GHTK) brend dizaýnynyň özgermesi Wýetnam traffigini we medeniýetini hakyky görnüşde görkezýär. Motosikl tigirlerinden we köçe kartalaryndan ylham alyp, täzeden işlenilen logotip we Ynamly Ýylgyryş nyşany sanly integrasiýa arkaly şatlyk we ynam berýär. Janlandyrylan tipografiýa Wýetnamyň şäher peýzaažlarynyň dinamiki energiýasyny beýan edýär we sanly döwürde ýerli tomaşaçylarda ses tapmaga gönükdirilendir. Bu innowasiýon çemeleşme mirasy döwrebaplaşdyrma bilen deňleşdirip, Wýetnamyň janly şäher durmuşynyň esasyny özünde jemleýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Giao Hang Tiet Kiem Brend Dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Giao Hang Tiet Kiem Brend Dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Giao Hang Tiet Kiem Brend Dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Ölçegler we Gaplama: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Bellikler: branding, logistic, dynamic, vietnam, green, digital
Önümçilik Tehnologiýasy: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Dizaýn Kynçylygy: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Gözleg: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Ylham: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Taslama Dowamlylygy: The project was done within 6 months and was launched officially February 2024
Iş Akymy: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Topar Agzalary: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh