Jake Wilkins tarapyndan Yuplet Branding Korporatiw Şahsyýet

Jake Wilkins tarapyndan döredilen Yuplet Branding Korporatiw Şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2026

Yuplet Branding Korporatiw Şahsyýet

dizaýner: Jake Wilkins

Müşderi: Yuplet

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Yuplet Branding Korporatiw Şahsyýet hakynda

Yuplet Branding — elde ýasalan we durnukly önümleriň söwda meýdançasy üçin döredilen korporatiw şahsyýetdir. Ulgam ýarymaý motiwine esaslanýar we bu motiw ýörite söz belgisinde, ikonografiýada, illýustrasiýalarda hem-de ýerleşdirmelerde yzygiderli ulanylýar. Açyk ýaşyl reňk alyjynyň tejribesini aňladýar, baý benewşe reňk bolsa satyjylara ýol görkezýär, şeýlelikde her ulanyjy toparyna anyk wizual yşarat berilýär. Ýaş sarp edijiler bilen geçirilen barlaglardan alnan tegelek görnüşler, ýiti kontrast we ilki mobil enjamlara gönükdirilen alamatlar şahsyýeti sanly we çap edilen galtaşyk nokatlarynyň ählisine ýaýradýar. Sanly materiallar wektor formatynda taýýarlanyldy.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Yuplet Branding Korporatiw Şahsyýet A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Yuplet Branding Korporatiw Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Yuplet Branding Korporatiw Şahsyýet zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Ölçegler we Gaplama: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Bellikler: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Önümçilik Tehnologiýasy: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Dizaýn Kynçylygy: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Gözleg: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Ylham: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Taslama Dowamlylygy: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Iş Akymy: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Topar Agzalary: Jake Wilkins