Paul Robb tarapyndan ABA Typographic Posters Mahabat Kampaniýasy

Paul Robb tarapyndan döredilen ABA Typographic Posters Mahabat Kampaniýasy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2026

ABA Typographic Posters Mahabat Kampaniýasy

dizaýner: Paul Robb

Müşderi: S6 Foundry

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

51,317

Tassyklanan Baýrak Ýeňijisi

#179734 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

ABA Typographic Posters Mahabat Kampaniýasy hakynda

ABA Tipografik Plakatlary sungat uniwersiteti üçin döredilen mahabat kampaniýasydyr. Uly formatly tipografik plakatlar çap edilip, şäheriň köpçülik ýerlerinde ýerleşdirilýär we olaryň batyrgaý kompozisiýalary hem-de reňk ulgamlary ünsi özüne çekýär. Her bir plakat giňeldilen hakykat (augmented reality) mazmuny üçin belgi hökmünde işleýär, tomaşaçylar çap edilen şekili smartfon bilen skanirläp, bu mazmuna ýetip bilýärler. Giňeldilen hakykat gatlagy çap edilen habary giňeldýän animasiýaly we interaktiw materiallary goşýar. Kampaniýa sungat bilimini geljekki talyplara göni we gatnaşyk esasly görnüşde tanyşdyrýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

ABA Typographic Posters Mahabat Kampaniýasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. ABA Typographic Posters Mahabat Kampaniýasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. ABA Typographic Posters Mahabat Kampaniýasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Ölçegler we Gaplama: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Bellikler: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Önümçilik Tehnologiýasy: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Dizaýn Kynçylygy: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Gözleg: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Ylham: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Taslama Dowamlylygy: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Iş Akymy: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Topar Agzalary: Paul Robb, Moria Bartoloni, Tommaso Paganini
Surat Awtorlary: Paul Henry Robb