Cansu Dagbagli Ferreira tarapyndan Craftoria Esasy Wezipe: Marka Şahsyýeti

Cansu Dagbagli Ferreira tarapyndan döredilen Craftoria Esasy Wezipe: Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2026

Craftoria Esasy Wezipe: Marka Şahsyýeti

dizaýner: Cansu Dagbagli Ferreira

Müşderi: Cansu Ferreira

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#181322 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Craftoria Esasy Wezipe: Marka Şahsyýeti hakynda

Kitap Teksti: Craftoria-nyň marka täzelenmesi taryhy sungat hereketleri bilen häzirki zaman saglyk dessurlarynyň kesişýän nokadyny öwrenýär. 1920-nji ýyllaryň sungat sahnasyndan ylham alan bu şahsyýet, sanlar boýunça reňklemek toplumlaryny çylşyrymly, meditatiw bir işjeňlik hökmünde ýerleşdirmek üçin nepis serif sözbelgisini we Wiktoriýa eýýamynyň suratlaryny ulanýar. Poçta gaplamasynyň gurluş dizaýny, daşky minimalizmden ýokary kontrastly, baý reňkli içerki bölege geçişi ýeňilleşdirip, açylyş pursatyny döredijilik ünsüne tarap derweze hökmünde resmileşdirýär. Bu sazlaşykly ulgam, höwesjeň tejribesini ýokarlandyrmak üçin nostalgik ussatlygy häzirki zaman durmuş ýörelgesi dizaýny bilen baglanyşdyrýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Craftoria Esasy Wezipe: Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Craftoria Esasy Wezipe: Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Craftoria Esasy Wezipe: Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Ölçegler we Gaplama: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Bellikler: art, painting, hobby, vintage, illustration
Önümçilik Tehnologiýasy: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Dizaýn Kynçylygy: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Gözleg: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Ylham: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Taslama Dowamlylygy: 6 months, France and USA
Iş Akymy: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.