Timea Andoka tarapyndan Optics and Chromatics Sergi Afişasy

Timea Andoka tarapyndan döredilen Optics and Chromatics Sergi Afişasy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2018 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2018

Optics and Chromatics Sergi Afişasy

dizaýner: Timea Andoka

Müşderi: Timea Andorka

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

66,192

Tassyklanan Baýrak Ýeňijisi

#58492 üçin Baýrak Ýagdaýyny Barlaň

Häzir açyň Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Optics and Chromatics Sergi Afişasy hakynda

“Optika we hromatik” ady Gýote bilen Nýutonyň reňkleriň tebigaty baradaky jedeli aňladýar. Bu çekişme iki harp görnüşli kompozisiýanyň gapma-garşylygy bilen aňladylýar: biri hasaplanýar, geometrik, ýiti konturly, beýlekisi reňkli kölegeleriň impressionistik oýnuna daýanýar. 2014-nji ýylda bu dizaýn “Pantone Plus Series Artist Covers” -iň gapagy boldy.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Optics and Chromatics Sergi Afişasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Optics and Chromatics Sergi Afişasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Optics and Chromatics Sergi Afişasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Ölçegler we Gaplama: original poster size: 70×100 cm
Bellikler: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Önümçilik Tehnologiýasy: paper, coloured plastic sheet, light, shadow
Dizaýn Kynçylygy: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Gözleg: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Ylham: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Taslama Dowamlylygy: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Iş Akymy: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Topar Agzalary: Art director, graphic design, type design and paper craft: Tímea Andorka