Lana Raizen tarapyndan Kalitva Önümleriň Katalogy

Lana Raizen tarapyndan döredilen Kalitva Önümleriň Katalogy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2019 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2019

Kalitva Önümleriň Katalogy

dizaýner: Lana Raizen

Müşderi: Kalitva

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#73261 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Kalitva Önümleriň Katalogy hakynda

Katalog rus gap-gaçlaryny öndürýän rus öndürijisi üçin döredildi. Collectionhli kolleksiýalary jikme-jik tanyşdyrmak we deňeşdirme seljermesiniň netijesinde katalogyň dizaýnyny doldurýan we her kolleksiýanyň artykmaçlyklaryny görkezýän iň amatly ysly zatlar, otlar we gök önümler saýlandy. Katalogyň esasy gapagy, kolleksiýanyň reňkli suratyny görkezýän gowurma görnüşinde kesmek bilen ýasaldy. Ikinji gapakdaky gowurma we küýzeleriň tutawaçlary, bu tutawaçlaryň hakyky örtügine öýkünip, ýumşak degirilen lak bilen laklanýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Kalitva Önümleriň Katalogy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Kalitva Önümleriň Katalogy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Kalitva Önümleriň Katalogy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Ölçegler we Gaplama: Width 210 mm x Depth 9 mm x Height 250 mm
Bellikler: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Önümçilik Tehnologiýasy: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Dizaýn Kynçylygy: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Gözleg: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Ylham: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Taslama Dowamlylygy: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Iş Akymy: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Topar Agzalary: Lana Raizen
Surat Awtorlary: Photographer: Sergey Fedotov, Kalitva