Lisa Winstanley tarapyndan Peace and Presence Well-Being Marka

Lisa Winstanley tarapyndan döredilen Peace and Presence Well-Being Marka dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2020

Peace and Presence Well-Being Marka

dizaýner: Lisa Winstanley

Müşderi: Peace & Presence Well-being UK

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

55,938

Tassyklanan Baýrak Ýeňijisi

#87317 üçin Baýrak Ýagdaýyny Barlaň

Has köp öwreniň Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Peace and Presence Well-Being Marka hakynda

Parahatçylyk we barlyk abadançylygy Angliýada ýerleşýän, refleksologiýa, bitewi massa and we reiki ýaly bedeni, aňy we ruhy ýaşartmak üçin hyzmatlary berýän bitewi bejeriş kompaniýasydyr. P & amp; PW markasynyň wizual dili çagalyk tebigatynyň nostalgiki ýatlamalary bilen ylhamlanan, derýa kenarlarynda we tokaý landşaftlarynda tapylan ösümlik we haýwanat dünýäsinden alnan asuda, rahatlandyryjy we rahat ýagdaýy döretmek islegine esaslanýar. Reňk palitrasy, asyl we oksidlenen ýagdaýynda gürji suw aýratynlyklaryndan ylham alýar, öňki nostalgiýany güýçlendirýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Peace and Presence Well-Being Marka A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Peace and Presence Well-Being Marka ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Peace and Presence Well-Being Marka köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Ölçegler we Gaplama: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Bellikler: branding, visual identity, logo, stationery, packaging, merchandise
Önümçilik Tehnologiýasy: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Dizaýn Kynçylygy: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Gözleg: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Ylham: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Taslama Dowamlylygy: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Iş Akymy: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.