Xiutao Fu tarapyndan The Moment 2020 Senenaması

Xiutao Fu tarapyndan döredilen The Moment 2020 Senenaması dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGrafika· 2020

The Moment 2020 Senenaması

dizaýner: Xiutao Fu

Müşderi: Mattenai

Grafika Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

The Moment 2020 Senenaması hakynda

Pursat Senenaması Hytaý Gün Möwsümleriniň gadymy paýhasyndan we Injiliň Wegyz kitabyndan ylham alýar. Ol häzirki zaman jemgyýetiniň asudasy bolmadyk häsiýetine seredip, adamlara her möwsümi tanamagy we häzirki wagty gymmatlamagy ýatladýar. Bu täze dizaýnda aý sahypanyň merkezinde çap edilýär, seneler bolsa gradient ýaýyň ugrunda ýerleşdirilýär. Seneler we ýaýlar merkeziň töwereginde sagat ugry boýunça aýlananda, ýarym şöhlegeçiriji kagyz sebäpli kem-kemden solanýar—bu bolsa ebediligiň häzirki pursatlaryň yzygiderliginden düzülendigini şahyrana aňladýar.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

The Moment 2020 Senenaması A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. The Moment 2020 Senenaması deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. The Moment 2020 Senenaması güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Ölçegler we Gaplama: 185mm x 94mm x 46.5mm
Bellikler: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Önümçilik Tehnologiýasy: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Dizaýn Kynçylygy: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Gözleg: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Ylham: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Taslama Dowamlylygy: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Iş Akymy: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patentler: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Topar Agzalary: Creative Director & Designer: Xiutao FU
Surat Awtorlary: Echo Chen, 2019