Tong Wen tarapyndan Terark Wizual Kimlik Dizaýny

Tong Wen tarapyndan döredilen Terark Wizual Kimlik Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2020

Terark Wizual Kimlik Dizaýny

dizaýner: Tong Wen

Müşderi: Tong Wen

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

11,004

Tassyklanan Baýrak Ýeňijisi

#93931 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Terark Wizual Kimlik Dizaýny hakynda

Terark uly maglumatlary gaýtadan işlemek hyzmatlaryny hödürleýän tehnologiýa kompaniýasy üçin döredilen wizual kimlikdir. Dizaýn nokat matrisasyna we birnäçe gradient reňklere esaslanýar. Ýumşak baglanyşan nokatlar kompaniýanyň adynyň ilkinji harpy bolan T harpyny emele getirýär. Kimligiň köp dürli ulanylyşlara uýgunlaşdyrylyp bilinmegi üçin birnäçe gradient şeýderler taýýarlanyldy. Şeýle hem çap önümlerinde we beýleki materiallarda ulanmak üçin ýörite şrift we nokat nagşy döredildi. Kimlik broşuralarda, ýyllyk žurnallarda, at kartlarynda we suw çüýşelerinde ulanyldy.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Terark Wizual Kimlik Dizaýny A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Terark Wizual Kimlik Dizaýny uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Terark Wizual Kimlik Dizaýny jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Ölçegler we Gaplama: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Bellikler: Technology, branding, identity, logo, font
Önümçilik Tehnologiýasy: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Dizaýn Kynçylygy: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Gözleg: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Ylham: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Taslama Dowamlylygy: This project took 3 month from end to end. Main design part was done in San Francisco.
Iş Akymy: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.