Taiyoon Lee tarapyndan Bomapp Marka Şahsyýet Dizaýny

Taiyoon Lee tarapyndan döredilen Bomapp Marka Şahsyýet Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2020

Bomapp Marka Şahsyýet Dizaýny

dizaýner: Taiyoon Lee

Müşderi: Bomapp

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#99409 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Bomapp Marka Şahsyýet Dizaýny hakynda

Bomapp, ätiýaçlandyryş tehnologiýa kompaniýasy üçin döredilen marka şahsyýet dizaýnydyr. Bomapp ady koreý dilinde ätiýaçlandyryş manysyny berýän "boheom" sözi bilen "map" (kartada) sözüniň utgaşmasyndan emele gelýär. Nyşan, motiw grafikalary we umumy dizaýn, marka şahsyýetini güýçlendirýän gujaklama pikirini beýan edýär. Logotip, altyn gatnaşygy şöhlelendirmek üçin çyzylan "B" harpyny öz içine alýar. Takyk geometriýa, ätiýaçlandyryş pudagynyň esasy gymmatlyklary bolan ynam we professionallygy beýan etmek üçin ulanylýar. Logotip, fona baglylykda gök ýa-da ak reňkde, ýekeje reňkde görünýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Bomapp Marka Şahsyýet Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Bomapp Marka Şahsyýet Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Bomapp Marka Şahsyýet Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Ölçegler we Gaplama: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Bellikler: Bomapp , insurance, finance, branding
Önümçilik Tehnologiýasy: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Dizaýn Kynçylygy: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Gözleg: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Ylham: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Taslama Dowamlylygy: 10.01.2019 - 09.04.2020 / Seoul, Korea
Iş Akymy: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Topar Agzalary: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim