Unless Agency Iwebhusayithi ngu-Fanny De Bray

Uyilo olubizwa ngokuba yi-Unless Agency Iwebhusayithi olwenziwe ngu-Fanny De Bray ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweWebhsayithi kunye neWebhu.

IntsimbiIwebhu· 2022

Unless Agency Iwebhusayithi

ngu Fanny De Bray

Umxhasi: Unless agency

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Iwebhu

15,425

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#138097

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Unless Agency Iwebhusayithi

Umbutho iUnless yiwebhusayithi eyenziwe njengenxalenye yesazisi sokhando olubanzi wenkampani ecebisayo nenxibelelwano. Iwebhusayithi yaphuhliswa emva kohlalutyo lwemarike lweendlela ezisandul’ ukuvela, ukubekwa kwabakhuphisana nazo kunye nezenzo zesebe, okhokelele kwiqonga lokhando eliqulathe imiyalezo esisiseko. Umzobo wophawu lokhando (monogram) usetyenziswa ukuzoba imilo yejometri ejikelezayo eyakha isakhelo sombhalo neefoto kunye nokwenza imifanekiso encinci ecacisa amanqaku aphambili. Imibala nemifanekiso ziphefumlelwe yindalo kunye nelizwe lobutyebi, zibonisa amaxabiso kunye nendlela ecokisekileyo yalo mbutho.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Unless Agency Iwebhusayithi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Unless Agency Iwebhusayithi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Unless Agency Iwebhusayithi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Imilinganiselo nePakishini: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Iithegi: (communication material) (web design) (digital design)
Ubuchwepheshe Bokuvelisa: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inkuthazo: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Amalungu Eqela: Amandine Lantelme
Anna Cesa
Fanny de Bray.