设计师 Angela Spindler 的作品 Hopapops 健康休闲食品荣获了极具声望的 2020 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2020

Hopapops 健康休闲食品

设计师： Angela Spindler

客户: Depot Creative

包装类别A' Design Award 铁奖获奖者

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设计作品

关于 Hopapops 健康休闲食品

项目任务：针对美国消费者的爆开睡莲种子的命名、品牌创建和包装设计。面临的挑战是如何占领一个不一定听说过关键成分睡莲种子的市场。解决方案是专注于货架宣传、简单的信息层次结构和突出的成分视觉效果。插图构成了包装的正面和背面，让人们清楚地了解产品和口味的变化。 Hopapops 品牌标志排版的不均匀性质为包装增添了厚颜无耻的弹力，与为该品牌创造的有趣的语气相得益彰。

荣誉认可

关于A' Design Award 铁奖

Hopapops 健康休闲食品是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Hopapops 健康休闲食品将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Hopapops 健康休闲食品因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
尺寸与包装: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
标签: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
生产技术: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
设计挑战: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
研究: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
灵感: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
项目周期: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
操作流程: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
团队成员: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
图片版权: Illustrator: Anna Makarova