设计师 Katsunari Shishido 的作品 Kuniichi 食品包装荣获了极具声望的 2020 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2020

Kuniichi 食品包装

设计师： Katsunari Shishido

客户: Cocodoru

包装类别A' Design Award 金奖获奖者

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验证 #101229 的获奖状态

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关于 Kuniichi 食品包装

传统的日本腌制食品Tsukudani在世界上并不为人所知。以酱油为基础的炖菜，结合了各种海鲜和陆食。新包装包括九个标签，旨在对传统的日式图案进行现代化改造并表达成分的特征。新品牌徽标的设计预期将在未来100年中延续这一传统。

荣誉认可

关于A' Design Award 金奖

Kuniichi 食品包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Kuniichi 食品包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Kuniichi 食品包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
尺寸与包装: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
标签: japanese, food, package, graphic, textile, pattern, illustration, colorful
生产技术: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
设计挑战: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
研究: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
灵感: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
项目周期: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
操作流程: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.