设计师 Xu Yao and Li Wei 的作品 Xi Lin Men 酒类饮品包装荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2021

Xi Lin Men 酒类饮品包装

设计师： Xu Yao and Li Wei

客户: Xi Lin Men

包装类别A' Design Award 铜奖获奖者

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验证 #107325 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Xi Lin Men 酒类饮品包装

喜临门是一款中国白酒包装设计，寓意幸福临门。瓶体通透，酒液清澈可见，一览无余。从约45度的角度观看，瓶底呈现两条首尾相接的浮雕鱼形，令人联想到阴阳图案。磨砂工艺赋予鱼形浮雕层次与立体感，鱼额头上的红点采用热转印工艺呈现。瓶盖形似竹节，象征节节高升。瓶口窄、瓶身宽的造型使倒酒更为顺畅便利。

荣誉认可

关于A' Design Award 铜奖

Xi Lin Men 酒类饮品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Xi Lin Men 酒类饮品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Xi Lin Men 酒类饮品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
尺寸与包装: Width 150mm x Depth 150mm x Height 290mm.
标签: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
生产技术: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
设计挑战: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
研究: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
灵感: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
项目周期: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
操作流程: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
团队成员: Designer: Xu Yao
Art Director: Li Wei