Guangzhou Cheung Ying Design Co., Ltd. 的作品 Rosa Roxburghii 茶饮包装

设计师 Guangzhou Cheung Ying Design Co., Ltd. 的作品 Rosa Roxburghii 茶饮包装荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2021

Rosa Roxburghii 茶饮包装

设计师： Guangzhou Cheung Ying Design Co., Ltd.

客户: Guangzhou Cheung Ying Design Co., Ltd.

包装类别A' Design Award 金奖获奖者

28,750

已验证的获奖者

验证 #111732 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Rosa Roxburghii 茶饮包装

《刺梨》是一款罐装茶饮料的包装设计。容器为铝罐，长65毫米、宽65毫米、高95毫米，容量为245毫升。图形部分采用中国风的刺梨茶园插画，体现出从种植到选材的用心。传统中式元素与吉祥的红色主题色构建了整体版面布局。该包装旨在赋予产品鲜明的识别度，并传达健康、天然、活力与传承的意涵。

荣誉认可

关于A' Design Award 金奖

Rosa Roxburghii 茶饮包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Rosa Roxburghii 茶饮包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Rosa Roxburghii 茶饮包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
尺寸与包装: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
标签: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
生产技术: The design material is made of aluminum can.
设计挑战: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
研究: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
灵感: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
项目周期: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
操作流程: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
团队成员: Creative Director: Zhiji Dong
Designer: Lu Gu