Pufine Advertising Ltd. Co. 的作品 Liu Fangling 腌萝卜包装

设计师 Pufine Advertising Ltd. Co. 的作品 Liu Fangling 腌萝卜包装荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2021

Liu Fangling 腌萝卜包装

设计师： Pufine Advertising Ltd. Co.

客户: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

包装类别A' Design Award 铁奖获奖者

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验证 #111775 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Liu Fangling 腌萝卜包装

《刘芳玲》是一款腌萝卜礼盒包装设计。外盒以插画描绘母女二人在山间种植萝卜的场景,借由这一故事将产品与制作者紧密相连。内盒造型如同一根萝卜,唤起萝卜自泥土中被拔出的那一瞬间。外包装采用纸质材料,可回收利用并能自然降解。每一份产品均密封于轻质铝箔容器中,卫生且便于携带。食用后,萝卜造型的盒子还可用于收纳小物件。

荣誉认可

关于A' Design Award 铁奖

Liu Fangling 腌萝卜包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Liu Fangling 腌萝卜包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Liu Fangling 腌萝卜包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
尺寸与包装: 100 mlx6 pot; Outer box size: 350X140X65mm
标签: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
生产技术: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
设计挑战: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
研究: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
灵感: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
项目周期: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
操作流程: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
团队成员: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai