Kum-Kum 水包装

设计师： Backbone Branding

客户: Backbone Branding

包装类别A' Design Award 金奖获奖者

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验证 #111780 的获奖状态

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设计作品

关于 Kum-Kum 水包装

瓶子的四个侧面有对称的水滴，两个朝上，两个朝下，在动态实体中塑造了水的形态。至于标签和标志，Backbone Branding创造了标签和灌装瓶的组合，展示了水在动态中的透明度和可塑性。背面标签的蓝色色调与瓶子和谐地融为一体，并且由于光线穿过液体的折射，使瓶子可见，并且透明标签上的品牌白色徽标由于蓝色色调而变得明显背面标签。

荣誉认可

关于A' Design Award 金奖

Kum-Kum 水包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Kum-Kum 水包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Kum-Kum 水包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
尺寸与包装: Width 65mm x Depth 55mm x Height 320mm
标签: water, transparency, minimalism, structure, packaging, design, dynamics
生产技术: PET bottle
Transparent label
设计挑战: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
研究: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
灵感: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
项目周期: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
操作流程: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
团队成员: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
图片版权: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion