设计师 Pierre Delebois 的作品 Dark Horse Wine 葡萄酒包装 荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。
银包装· 2021
Dark Horse Wine 葡萄酒包装
设计师： Pierre Delebois
客户: E&J Gallo
包装类别A' Design Award 银奖获奖者
28,024
已验证的获奖者
验证 #112024 的获奖状态设计作品
关于 Dark Horse Wine 葡萄酒包装
Dark Horse 是为一家加州葡萄酒品牌打造的酒类包装与品牌形象设计。该设计基于一套灵活的系统,覆盖整个包装产品线,并可容纳未来新增的产品。标签采用优质纸张印制,搭配金属光泽与哑光两种工艺,强化了色彩与风味的视觉暗示。品牌图标醒目地置于每款标签的正面中央。标签版式简洁明了,使人一眼即可辨识瓶中酒款的内容。设计旨在于货架上清晰地传达出产品的品质与风味。
荣誉认可
关于A' Design Award 银奖
Dark Horse Wine 葡萄酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Dark Horse Wine 葡萄酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Dark Horse Wine 葡萄酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- 生产技术
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- 灵感
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- 团队成员
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
赞助内容
探索 Designers.org 之外
发现来自我们广告合作伙伴的产品、服务和机会。
探索更多
相关设计
探索同类别中更多按优秀程度甄选的获奖设计。
