设计师 Kazuaki Kawahara 的作品 Hotel New Grand Ready-to-eat Meals 食品包装 荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为包装设计。
金包装· 2021
Hotel New Grand Ready-to-eat Meals 食品包装
设计师： Kazuaki Kawahara
客户: Hotel New Grand
包装类别A' Design Award 金奖获奖者
33,059
已验证的获奖者
验证 #114030 的获奖状态设计作品
关于 Hotel New Grand Ready-to-eat Meals 食品包装
新格兰酒店即食料理是一款为预制食品设计的包装，产品包括牛肉咖喱、鸡肉咖喱以及那不勒斯风味意面酱。包装盒采用卡纸材质，以汤锅为主要图形元素。极简的设计摒弃了即食食品包装上常见的插画与食物摄影，意在以一丝诙谐的笔触传达这家横滨经典酒店的悠久传统与尊贵格调。该包装既适合居家用餐，也常被选作礼品馈赠。
荣誉认可
关于A' Design Award 金奖
Hotel New Grand Ready-to-eat Meals 食品包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Hotel New Grand Ready-to-eat Meals 食品包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Hotel New Grand Ready-to-eat Meals 食品包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- 尺寸与包装
- Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce) - 标签
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
- 生产技术
- The box of the package is made of cardboard.
- 设计挑战
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- 研究
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- 灵感
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- 项目周期
- The project started in January 2020 and finished in November 2020 in Japan.
- 操作流程
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- 团队成员
- Art Director/Designer : Kazuaki Kawahara
- 图片版权
- Kazuaki Kawahara, 2020.
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