设计师 Jie Yang 的作品 Time 面膜包装 荣获了极具声望的 2021 A' Design Award 银奖,竞赛类别为包装设计。
银包装· 2021
Time 面膜包装
设计师: Jie Yang
客户: Decelent
包装类别A' Design Award 银奖获奖者
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关于 Time 面膜包装
《时光》是为一款保湿面膜打造的包装设计。外盒如书本般开启,可自首页翻至末页。图案取材于中国古代神话中的水兽形象,配色则源自敦煌壁画。外包装长200毫米、宽110毫米、厚50毫米,主材选用可降解纸张。UV提亮工艺与多重压凸处理,令深色底面更具层次对比。该设计将传统文化与现代美妆品牌巧妙相连。
荣誉认可
关于A' Design Award 银奖
Time 面膜包装是 A' Design Award 银奖得主,这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品,展现出其设计师杰出的专业技能、才华与敏锐。预计Time 面膜包装将成为一件出色的典范之作,兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明,造福并拓展艺术、科学、设计和技术的边界。Time 面膜包装是一件令人羡慕的创作,它唤起渴望,带来积极的情感,并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product. - 尺寸与包装
- The outer package is 50 mm thick, 200 mm long and 110 mm wide.
- 标签
- Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
- 生产技术
- The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
- 设计挑战
- This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
- 研究
- This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product - 灵感
- The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life. - 项目周期
- The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen. - 操作流程
- The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
- 团队成员
- JieYang
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