Toothpaste 包装

设计师： Kazuo Fukushima

客户: Nippon Zettoc co.,ltd.

包装类别A' Design Award 银奖获奖者

45,619

已验证的获奖者

验证 #117108 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Toothpaste 包装

牙膏包装设计理念是水彩管。它让人想起绘画时选择颜色的乐趣。该牙膏是天然成分和氨基酸的独特组合。因此，牙膏包装的上半部分是自然的表达，下半部分是科技的表达。这是一种将两种不同元素合二为一的设计。最后，品牌标志将两只牙刷组合成十字形，简单设计了保险口腔产品。

荣誉认可

关于A' Design Award 银奖

Toothpaste 包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Toothpaste 包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Toothpaste 包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
尺寸与包装: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
标签: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
生产技术: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
设计挑战: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
研究: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
灵感: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
项目周期: The project started in August 2020 and finished in January 2021 in Shanghai.
操作流程: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
专利: Nippon Zettoc co.,ltd.
团队成员: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
图片版权: Photographer: Zhu Jie