Wen Liu, Bo Zheng and Weijie Kang 的作品 East Travel 酒类包装

设计师 Wen Liu, Bo Zheng and Weijie Kang 的作品 East Travel 酒类包装荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2021

East Travel 酒类包装

设计师： Wen Liu, Bo Zheng and Weijie Kang

客户: Shenzhen Oracle Creative Design Co., Ltd

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #119511 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 East Travel 酒类包装

《东游》是一款白酒(中国传统蒸馏酒)包装设计。瓶身采用简洁的圆柱形玻璃造型,便于批量生产。瓶盖以水波纹为造型灵感,寓意酿造所用的优质水源。标签选用特种纸,插画与产品名称均采用烫金工艺。外包装由甘蔗渣压制而成,即甘蔗发酵后余留的纤维,是一种可自然降解的材料。整体设计汲取了中国民俗文化与传统酿造技艺的灵感。

荣誉认可

关于A' Design Award 银奖

East Travel 酒类包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计East Travel 酒类包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。East Travel 酒类包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
尺寸与包装: Width 400mm* Depth 110mm* Height 150mm
标签: East Travel, Baijiu, Baijiu packaging
生产技术: Glass, Bagasse
设计挑战: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
研究: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
灵感: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
项目周期: 2020.01~2020.03 Shenzhen,China
操作流程: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
团队成员: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang