Wen Liu, Qiumin Chen and Weijie Kang 的作品 Deng Long Ji 葡萄酒包装

设计师 Wen Liu, Qiumin Chen and Weijie Kang 的作品 Deng Long Ji 葡萄酒包装荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2021

Deng Long Ji 葡萄酒包装

设计师： Wen Liu, Qiumin Chen and Weijie Kang

客户: Changyu

包装类别A' Design Award 铜奖获奖者

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验证 #119519 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Deng Long Ji 葡萄酒包装

《灯笼记》是为一家中国葡萄酒品牌打造的酒类包装设计。瓶身造型取自中国传统灯笼，这一形制寓意兴旺与喜庆。瓶盖以中式窗棂纹样加以装饰。礼盒采用装饰烤花亚克力制成，酒瓶则由装饰烤花玻璃制成。礼盒尺寸为109.02 x 109.02 x 280.5毫米。该设计以当代中式美学呈现葡萄酒，旨在改变人们将葡萄酒视为纯粹西方产品的固有观念。

荣誉认可

关于A' Design Award 铜奖

Deng Long Ji 葡萄酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Deng Long Ji 葡萄酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Deng Long Ji 葡萄酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
尺寸与包装: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
标签: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
生产技术: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
设计挑战: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
研究: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
灵感: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
项目周期: 2019-08~2020~01 Shenzhen, China
操作流程: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
团队成员: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang