Wen Liu, Bo Zheng and Weijie Kang 的作品 Mingluye 酒类包装

设计师 Wen Liu, Bo Zheng and Weijie Kang 的作品 Mingluye 酒类包装荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2021

Mingluye 酒类包装

设计师： Wen Liu, Bo Zheng and Weijie Kang

客户: Anhui Mingguang Liquor Co., Ltd

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #119677 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Mingluye 酒类包装

明绿液是一款以绿豆为主要原料酿造的中国传统白酒的包装设计。瓶身造型灵感源自绿豆——绿豆同时也是一味中药材。瓶身上的白色竖条纹让人联想到豆芽的胚芽，寓意新生。瓶体压印有绿豆叶、茎与果实的纹样，瓶盖则呈现自然的泥土质感。外盒采用特种纸，配以烫金与压凹工艺。整体包装力求简约，以减少材料的使用。

荣誉认可

关于A' Design Award 铜奖

Mingluye 酒类包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Mingluye 酒类包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Mingluye 酒类包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
尺寸与包装: 130mm*100mm*280mm
标签: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
生产技术: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
设计挑战: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
研究: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
灵感: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
项目周期: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
操作流程: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
团队成员: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang