设计师 Toshiki Okada 的作品 Have A Good Tea 茶叶包装荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2021

Have A Good Tea 茶叶包装

设计师： Toshiki Okada

客户: Zikkichi Co.,Ltd.

包装类别A' Design Award 铜奖获奖者

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关于 Have A Good Tea 茶叶包装

Have A Good Tea 是一款日式风味茶的包装设计，产品产自历史名城川越。礼盒内装有樱花与夜樱两种风味的茶品，专为赏樱时节而作。手绘水彩插画描绘了当地风景，标识区域采用压凸工艺，使其从背景图案中脱颖而出。包装盒便于手持，采用可回收的哑光高品质纸张制成，并可拆解以便回收。该设计旨在向年轻群体传递并推广茶文化。

荣誉认可

关于A' Design Award 铜奖

Have A Good Tea 茶叶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Have A Good Tea 茶叶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Have A Good Tea 茶叶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
尺寸与包装: (W)85mm x (D)20mm x (H)150mm
标签: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
生产技术: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
设计挑战: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
研究: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
灵感: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
项目周期: This project started in october 2018 in Kawagoe and finished in February 2019.
操作流程: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
团队成员: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
图片版权: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada