设计师 Ruis Vargas 的作品 Chez Vous 品牌形象荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2021

Chez Vous 品牌形象

设计师： Ruis Vargas

客户: Laika

平面类别A' Design Award 银奖获奖者

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关于 Chez Vous 品牌形象

Chez Vous 是为巴西圣保罗一家比利时餐厅打造的视觉识别系统。该识别系统以简约的插画风格,重新诠释了马格利特、撒尿小童、雨天与传统炸薯条等比利时标志性元素。简短的文案融入了比利时方言的变体表达,为图形构成增添了幽默感。该识别系统应用于菜单、海报、展板、包装与T恤,赋予餐厅统一的视觉形象。菜单与海报采用CMYK四色胶印工艺印刷,T恤则采用数码印刷。

荣誉认可

关于A' Design Award 银奖

Chez Vous 品牌形象是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Chez Vous 品牌形象将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Chez Vous 品牌形象是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
尺寸与包装: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
标签: Branding, Logotype, Package, label, illustration
生产技术: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
设计挑战: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
研究: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
灵感: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
项目周期: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
操作流程: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
专利: Laika
团队成员: Ruis Vargas, Creative Director and Illustrator.
图片版权: Ricardo Bassetti and Elias Gomes