Yu Pan 的作品 Cuishan Intelligent Kitchen 餐厅视觉识别系统

设计师 Yu Pan 的作品 Cuishan Intelligent Kitchen 餐厅视觉识别系统荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2021

Cuishan Intelligent Kitchen 餐厅视觉识别系统

设计师： Yu Pan

客户: MET Creative Brand

平面类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #120249 的获奖状态

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设计作品

关于 Cuishan Intelligent Kitchen 餐厅视觉识别系统

翠山智能厨房是为中国无锡一家餐饮场所打造的视觉识别系统。该识别系统将本地美食文化、城市历史与互联网主题融合于同一品牌体系之中。标志经过编排与重复排列，形成具有高辨识度的品牌图案。银杏、燕子与祥云图形被用作核心元素：银杏象征源远流长的中华文化，燕子代表江南地域风情，祥云则寓意自然。该项目占地1770平方米，于2019年完成。

荣誉认可

关于A' Design Award 银奖

Cuishan Intelligent Kitchen 餐厅视觉识别系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Cuishan Intelligent Kitchen 餐厅视觉识别系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Cuishan Intelligent Kitchen 餐厅视觉识别系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
尺寸与包装: The project covers a total of 1770 square meters.
标签: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
生产技术: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
设计挑战: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
研究: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
灵感: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
项目周期: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
操作流程: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
专利: Copyrights belong to Zhang Pushui, 2019.
团队成员: Yu Pan
Hong Zhang
图片版权: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.