设计师 Hankol - Ji Hao and Zhang XiaoMing 的作品 Hankol Liquor 包装设计 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2021
Hankol Liquor 包装设计
设计师： Hankol - Ji Hao and Zhang XiaoMing
客户: HANKOL/Ji Hao/Zhang XiaoMing
包装类别A' Design Award 铜奖获奖者
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已验证的获奖者
验证 #121965 的获奖状态设计作品
关于 Hankol Liquor 包装设计
汉酒是一款酱香型白酒的包装设计。"汉"之名意指豪爽畅饮之人，体现了品牌以人为本的精神内核。瓶身以刚劲简洁的线条勾勒轮廓，正面呈现品牌标志。标志运用正负形手法，将创始人的剪影融入负形之中，唤起品牌的初心本源。字体设计采用中国书法与印章元素，彰显东方文化气韵。外包装盒选用环保EPP材料制作。
荣誉认可
关于A' Design Award 铜奖
Hankol Liquor 包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Hankol Liquor 包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Hankol Liquor 包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- 尺寸与包装
- Outer box size 200mmx80mmx210mm
- 标签
- packaging
- 生产技术
- The outer packaging box uses environmentally friendly EPP materials
- 设计挑战
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- 研究
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- 灵感
- Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
- 项目周期
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- 操作流程
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- 团队成员
- HANKOL
Ji Hao
Zhang XiaoMing - 图片版权
- Image all: Photographer Chen yue, 2020
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