Longnanchun 饮料包装

设计师： Manling Lin

客户: Diga Creative Design

包装类别A' Design Award 铜奖获奖者

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验证 #122836 的获奖状态

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关于 Longnanchun 饮料包装

陇南春是一系列中国白酒的包装设计。该系列共有三款产品，分别名为创业者、奠基者与领航者。每款酒瓶均承载一只取自敦煌壁画的神兽：飞马、凤凰与护法之龙。三种神兽分别象征勇气、重生与恒久守护。瓶身造型取意于敦煌飞天所奏的琵琶，色彩则提炼自壁画。瓶身与瓶盖采用陶瓷材质，外盒则以亚克力制成。

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关于A' Design Award 铜奖

Longnanchun 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Longnanchun 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Longnanchun 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
尺寸与包装: 156mm×156mm×340mm
标签: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
生产技术: Ceramic bottle, ceramic lid, acrylic box
设计挑战: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
研究: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
灵感: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
项目周期: 2020.05.15-2021.09.25
操作流程: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
团队成员: Manling Lin and Sheng Xie