设计师 Olga Takhtarova 的作品 Wink Lashes 包装设计荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2021

Wink Lashes 包装设计

设计师： Olga Takhtarova

客户: Sot B&d

包装类别A' Design Award 金奖获奖者

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色彩

设计作品

关于 Wink Lashes 包装设计

Wink Lashes 是一套专为专业假睫毛嫁接产品打造的包装设计系列。产品线涵盖凝胶型与乳霜型卸除液、前置处理液、胶水加速剂、各类胶水、磁扣盒以及睫毛盒。风格化的眼睛图形是主要视觉符号，直观地传达出产品的用途。每款产品还配有各自专属的图形符号，便于快速识别区分。深石墨灰、深珊瑚色与白色构成整体色彩体系。包装采用卡纸与塑料材质，并运用烫印工艺。

荣誉认可

关于A' Design Award 金奖

Wink Lashes 包装设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Wink Lashes 包装设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Wink Lashes 包装设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
尺寸与包装: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
标签: packaging, lashes, professional, cosmetics, magic
生产技术: Сardboard, plastic, foil stamping
设计挑战: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
研究: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
灵感: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
项目周期: German, Nuremberg the project began in March 2020 and ended in February 2021
操作流程: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.