ZhuoQing 茶叶包装

设计师： Tiger Pan

客户: Tasly Holding Group

包装类别A' Design Award 金奖获奖者

36,160

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验证 #123928 的获奖状态

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关于 ZhuoQing 茶叶包装

「琢青」是一款速溶普洱茶珍粉末的包装设计。该粉末经由长时间的工艺流程萃取而成，入水即溶，无任何残渣。外盒采用马口铁材质，内盒为纸质，单份独立包装以铝箔封装。纤薄的抽拉式纸盒可单手开启并握持，可重复开合的结构使包装便于携带与使用。图形设计取材于云南民间刺绣纹样，描绘了种茶与采茶的场景。

荣誉认可

关于A' Design Award 金奖

ZhuoQing 茶叶包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计ZhuoQing 茶叶包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。ZhuoQing 茶叶包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
尺寸与包装: Size:395(L)*242(W)*40(H) mm
标签: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
生产技术: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
设计挑战: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
研究: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
灵感: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
项目周期: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
操作流程: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
专利: Copyrights belong to Tasly Holding Group, 2020.
团队成员: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
图片版权: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu