设计师 Ricci Williams 的作品 Sienna Monroe 化妆品包装荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2021

Sienna Monroe 化妆品包装

设计师： Ricci Williams

客户: Summerhouse Collective

包装类别A' Design Award 铜奖获奖者

17,519

已验证的获奖者

验证 #124404 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Sienna Monroe 化妆品包装

Sienna Monroe 是一个植物基、零残忍化妆品系列的品牌识别与包装设计。礼盒同时兼作线上订单的运输包装盒，从而减少浪费。包装盒采用再生无涂层可堆肥纸板制成，并以植物油墨印制。瓶身选用玻璃材质，可反复循环再生，标签则使用消费后回收纸。自然风格的印花图案柔化了醒目的字体设计。该包装的设计初衷是在产品用完后仍可被保留并重复使用。

荣誉认可

关于A' Design Award 铜奖

Sienna Monroe 化妆品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Sienna Monroe 化妆品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Sienna Monroe 化妆品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
尺寸与包装: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
标签: eco-packaging, brand identity, art direction, beauty, fashion, logotype
生产技术: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
设计挑战: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
研究: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
灵感: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
项目周期: The project was completed in Los Angeles during the summer of 2020.
操作流程: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.