Bloomage Biotechnology Corporation Limited 的作品 Whater 饮料包装

设计师 Bloomage Biotechnology Corporation Limited 的作品 Whater 饮料包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Whater 饮料包装

设计师： Bloomage Biotechnology Corporation Limited

客户: Bloomage Biotechnology Corporation Limited

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #133558 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Whater 饮料包装

Whater 是一款为玻尿酸饮用水设计的瓶子。胶囊造型的瓶身采用 PET 材质，内盖与外部胶囊形外盖则采用 PP 材质。瓶身与瓶盖通过注塑与吹塑工艺成型，标签则采用丝网印刷与背印工艺制作。透明底面上的蓝色水滴标识点明了品牌的主题。外盖的磨砂质感提升了握持手感。168 毫米的整体高度使瓶子可轻松放入小型手袋中携带。

荣誉认可

关于A' Design Award 铜奖

Whater 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Whater 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Whater 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: WHATER is produced by Bloomage Biotech, the biggest player in Research and Development, production and sales of hyaluronic acid. Bloomage Biotech, which is committed to creative technology for vibrant life, is also the first HA manufacturer that applied for the UltraHA as the new material for food and got approval.
Containing hyaluronic acid manufactured by Bloomage Biotech, and using a minimalist formula, WHATER is a healthy HA drink for daily consumption. Naturally found in the body, hyaluronic acid is a natural moisturizer of the human body, with the ability to hold up to 1,000 times its weight of water.
As a spring of biotechnology, WHATER enables people to supplement hyaluronic acid while drinking water, activating radiant glows from the inside out.
尺寸与包装: 60mm*60mm*168mm
标签: Portable, exquisite, convenient, moist and elastic, hydrating
生产技术: The bottle and its cap are produced by injection molding and blowing processes, while its label is made by screen printing and back printing processes. The capsule-shaped bottle is made of PET, while its inner cover and outer capsule-shaped cover are made of PP.
设计挑战: The package design is the most challenging for the design team. The design for traditional mineral water bottles is already quite mature, so it's very difficult to make further innovation and optimization. Hence, the team shifts to designing in light of the shapes of capsules and lipsticks and makes the product as exquisite, convenient and safe as expected.
研究: WHATER is the first domestic hyaluronic acid drinkable water in China produced by Bloomage. The product formula is very simple, as it only contains purified water and hyaluronic acid, with no additives or antisepsis. Considering the recommended daily usage and the need for carrying, the design team selects the recyclable PP as the bottle material that endures the heat of up to 140°C. They apply innovative germ-free canning techniques to ensure users' clean and safe water intake.
灵感: Water Capsule adopts a minimalist design. The blue water drop label design on the bottle not only serves as a visual hammer, but also reflects its positioning of water retention thousand-time of similar products and its connotation of youth maintenance. The frosted texture of the capsule-shaped outer cover offers a better hand feeling, and makes it easy for consumers to grasp. The label in the center employs a transparent base and drop-shaped label, which accentuates the theme of the brand.
项目周期: The project was launched in Beijing in March 2021, completed in August the same year, and made its debut at China Cosmetic Summit in Shanghai in September 2021.
操作流程: With a full height of 168mm, it can be easily put into carry-on luggage such as satchels and underarm bags so that customers experience the moist maintenance of the hyaluronic acid water anytime and anywhere. The (frosted/smooth) surface and ergonomic bottle size design gives users a good grip.
团队成员: Managing Director: Lu Gao
Copartner: Lei Wang
Majordomo: Ludan Fan
Manger: Gang Wang
Senior designer: Jianping Sheng