Gujinggongjiu 白酒包装

设计师： Sisi Don

客户: Gujingongjiu

包装类别A' Design Award 金奖获奖者

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已验证的获奖者

验证 #137626 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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关于 Gujinggongjiu 白酒包装

古井贡酒是为一款中国白酒打造的包装设计。该设计以数字化的视觉语言呈现传统龙图腾，将经典龙形中厚重的线条与繁复的曲线简化为现代造型。包装盒可自左右两侧开启，分层次逐步展现图案。设计采用夜光油墨印刷，使龙纹在黑暗环境中依然清晰可见。包装尺寸为宽150毫米、深110毫米、高280毫米。其意图在于带来全新的视觉体验，并塑造更年轻化的品牌形象。

荣誉认可

关于A' Design Award 金奖

Gujinggongjiu 白酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Gujinggongjiu 白酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Gujinggongjiu 白酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
尺寸与包装: Width 150mmxDepth 110mmxHeight 280mm
标签: BAIJIU Gujingongjiu Liquor packaging
生产技术: Luminous ink printing, can be in the dark will be the dragon pattern is displayed
设计挑战: The application of luminous ink in the bottle above
研究: Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
灵感: From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
项目周期: The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
操作流程: Through the open left and right sides, show the visual effect of multi-level
团队成员: INFINITY STUDIO