Hai Zhu 的作品 Jiangshiguo State Liquor 白酒瓶包装

设计师 Hai Zhu 的作品 Jiangshiguo State Liquor 白酒瓶包装荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2023

Jiangshiguo State Liquor 白酒瓶包装

设计师： Hai Zhu

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #142537 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Jiangshiguo State Liquor 白酒瓶包装

江山国酒是一款酱香型中国白酒限量收藏版的包装设计。瓶身以浮雕工艺呈现山脉走势线条与金色点缀，象征中国的锦绣山河。瓶体表面色彩由浅蓝渐变至墨蓝，寓意蓝天青山。两侧绘有祥云与龙的图形。瓶盖采用实木与金属材质，呈现木纹肌理与烫金效果。浮雕造型契合人体工程学，握持舒适便捷。包装采用抽拉式开启方式。

荣誉认可

关于A' Design Award 银奖

Jiangshiguo State Liquor 白酒瓶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Jiangshiguo State Liquor 白酒瓶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Jiangshiguo State Liquor 白酒瓶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
尺寸与包装: product dimensions, 120mm x 120 mm x 280 mm
标签: Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
生产技术: The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
设计挑战: Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
研究: As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
灵感: Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
项目周期: Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
操作流程: The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.