Xianyan 仙燕燕窝包装

设计师： Wei Sun

客户: DOTONE Brand Design

包装类别A' Design Award 铁奖获奖者

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色彩

设计作品

关于 Xianyan 仙燕燕窝包装

这是一款采用高档礼盒包装的燕窝产品。包装设计理念将金丝燕与中国元素相结合，在层叠的轮廓中使用不同的色块和元素形成燕子图案。两层镂空的设计增添了古色古香的韵味。整体画面呈现出具有现代设计艺术感的东方古典美学意境。

荣誉认可

关于A' Design Award 铁奖

Xianyan 仙燕燕窝包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Xianyan 仙燕燕窝包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Xianyan 仙燕燕窝包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a bird's nest product in a high-end gift box. The design properly reflects the user's consumption experience of gift-giving, so that users are pleasantly surprised when they get the product. The first layer is designed with the outline of the swallow and hollowed out, and the swallow formed by the second layer of color blocks integrates the elements of the origin and forms a unique texture. The two together form a virtual and real design effect, which is unique among similar projects.
尺寸与包装: Envelope size: width 28cm x depth 28cm x height 8cm
Inner box size: width 27.4cm x depth 28cm x height 7.4cm
标签: Bird's nest packaging design, Oriental aesthetics, High-end gift box, Hollow design, Healthy food
生产技术: The packaging material is special paper, which is environmentally friendly and reusable.
Hollowing, bronzing process and two-layer structure processing of packaging are more creative and quality in visual experience, and the logo is interpreted with three-dimensional metal plate as the medium.
设计挑战: In order to ensure the integrity of the picture, the hollow edge of the first layer of the envelope needs to be precisely aligned with the edge of the inner box pattern of the second layer, and at the same time does not affect the bronzing part on the envelope, debug according to the printing sample, and finally achieve a perfect state.
研究: Carry out certain research and analysis on similar packaging in the market, hoping to break through the traditional structure, and the structure is based on the use experience of the target group, and the packaging visually gives the target group the possibility and freshness of association.
灵感: The packaging product is a kind of supplement that China has respected since ancient times. In order to reflect the characteristics of the product, the design concept combines swiftlet and Chinese elements. The main pattern is concentrated, and the surrounding areas are given corresponding blank treatment; The elements are deconstructed and integrated, and the overall picture presents an oriental classical aesthetic artistic conception with a sense of modern design art.
项目周期: The project started in Shenzhen in April 2021 and completed in Shenzhen in April 2022.
操作流程: The packaging adopts a pull-out opening method; the first layer of packaging is an envelope design with an empty bottom, while the second layer of packaging is an inner box, which is equipped with a handle rope to facilitate the extraction of the inner box from the bottom of the envelope. The opening method of the inner box is a flip type.
专利: Copyrights belong to DOTONE Brand Design, 2022.
图片版权: Image #1-#5
Designer,Wei Sun,2021
3D modeling renderer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021