Yunnan Baiyao 牙膏包装

设计师： Tiger Pan

客户: Yunnanbaiyaogroup Co., Ltd

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #145832 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Yunnan Baiyao 牙膏包装

云南白药是一款儿童牙膏系列的包装设计。品牌形象角色为一朵云宝宝，灵感源自品牌名称中的"云"字。该角色以不同的面部表情呈现，用以对应不同年龄段。插画采用儿童画风格绘制，以便在货架上吸引妈妈们的目光。包装盒既适合横向摆放也适合竖向陈列，草莓图案的包装盒并排组合后可拼成一个更大的草莓图像。包装采用PLA材质，可在两至十个月内降解。

荣誉认可

关于A' Design Award 铜奖

Yunnan Baiyao 牙膏包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Yunnan Baiyao 牙膏包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Yunnan Baiyao 牙膏包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
尺寸与包装: Width 46mm x Depth 39mm x Height 159mm
标签: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
生产技术: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
设计挑战: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
研究: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
灵感: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
项目周期: The project lasts 2 months, designed in Shenzhen
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
团队成员: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
图片版权: Tiger Pan