Shacheng Laojiao 包装

设计师： Wu Yao

客户: Huailai Great Wall Wine Marketing Co., Ltd

包装类别A' Design Award 铜奖获奖者

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验证 #148928 的获奖状态

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色彩

设计作品

关于 Shacheng Laojiao 包装

瓶子形状相同，瓶子有两种颜色：一红一黄。瓶身上绘有沙城自然生态的酿造特色。酿造原料和酿造过程都用红色瓶子所用的白金线勾勒出来。外盒底部颜色为黄色和红色。黄色的灵感来自于清代雍正时期的黄釉，红色的灵感来自于康熙时期的琅琊红。

荣誉认可

关于A' Design Award 铜奖

Shacheng Laojiao 包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Shacheng Laojiao 包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Shacheng Laojiao 包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
尺寸与包装: 320mm x 285mm x 110mm
标签: Packaging,Gift box，wine，Shacking,Old Cellar
生产技术: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
设计挑战: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
研究: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
灵感: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
项目周期: The project started in Beijing in October 2022 and ended in Beijing in February 2023
操作流程: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
团队成员: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao