PH7 Creative Lab 的作品 Collection of Formosa Terroir 包装设计

设计师 PH7 Creative Lab 的作品 Collection of Formosa Terroir 包装设计荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2023

Collection of Formosa Terroir 包装设计

设计师： PH7 Creative Lab

客户: PH7 Creative Lab

包装类别A' Design Award 银奖获奖者

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设计作品

关于 Collection of Formosa Terroir 包装设计

台湾农业一直是国家的骄傲，优质的产品背后有动人的故事。为了展现他们的美丽，PH7创意实验室聚集了农民的台湾中、西、南、东地区的协会，围绕“福尔摩沙风土珍藏”主题，评选出四款符合ESG的具有当地代表性价值的产品。

荣誉认可

关于A' Design Award 银奖

Collection of Formosa Terroir 包装设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Collection of Formosa Terroir 包装设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Collection of Formosa Terroir 包装设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
尺寸与包装: Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film
标签: Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
生产技术: Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
设计挑战: Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
灵感: PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
项目周期: The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan
团队成员: Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab