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Tiago Russo and Katia Martins 的作品 The Storyteller 单一麦芽爱尔兰威士忌

设计师 Tiago Russo and Katia Martins 的作品 The Storyteller 单一麦芽爱尔兰威士忌 荣获了极具声望的 2023 A' Design Award 铂金奖,竞赛类别为包装设计。


铂金包装· 2023

The Storyteller 单一麦芽爱尔兰威士忌

设计师: Tiago Russo and Katia Martins

客户: The Craft Irish Whiskey Co.

包装类别A' Design Award 铂金奖获奖者

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关于 The Storyteller 单一麦芽爱尔兰威士忌

故事讲述者的目标是通过一个必须握在手中的容器,成为一种增强的沉浸式、个性化、亲密的体验,在浏览和操作时充分欣赏,感受磨砂和清晰的纹理、金色的镶边和滚花,以及最终的黑曜石瓶盖的细节,这是一个完全感官和体验式的瓶子设计。所有剩余的配件都隐藏在视线中,只能从盒子的不同轴访问,只有通过充分探索讲故事者必须提供的秘密来揭示终极的沉浸式体验。

荣誉认可

关于A' Design Award 铂金奖

The Storyteller 单一麦芽爱尔兰威士忌是 A' Design Award 铂金奖得主,这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹,是智力创造力极限的见证,展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。The Storyteller 单一麦芽爱尔兰威士忌展现出超凡脱俗的卓越水准,以其有益而宝贵的特质毫无疑问地让世界变得更美好。The Storyteller 单一麦芽爱尔兰威士忌是一件赢得 A' Design Award 铂金奖的作品,它唤起欲望,启发人心,令人愉悦,并迸发出巨大的喜悦。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性
Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
尺寸与包装
The bottle's geometry starts from the irregular angular base, making the bottle an enneahedron that will only be placed on top of a surface on its side, allowing for the correct reading of the written information. Due to this, the bottle can only be held by hand or in the golden tripod inside the box, where, hidden in the lower dark leather casing are four push-to-open drawers, each one towards one axis, and revealing glasses, coasters, stones, pipette, carafe, and of course, the secret booklet.
标签
Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
生产技术
The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
设计挑战
The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
研究
The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
灵感
More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
项目周期
Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
操作流程
Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
团队成员
Tiago Russo
Katia Martins
图片版权
The Craft Irish Whiskey Co.

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