设计师 Shinji Yaoita 的作品 Japanese Sake 包装设计荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2023

Japanese Sake 包装设计

设计师： Shinji Yaoita

客户: Hasegawa Brewery Co.

包装类别A' Design Award 银奖获奖者

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色彩

设计作品

关于 Japanese Sake 包装设计

这是为纪念长谷川酒造180周年而设计的特别清酒设计。 180年的传统品味和技艺代代相传，以年轮为主要视觉来表达历史和未来。整个外盒的色彩灵感源自水墨画，表达传统与奢华。纪念标志采用金色印刷，与啤酒厂的家族徽章相匹配。里面的瓶子是对比鲜明的黑色图像。瓶子的粗糙感表达了传统和技术的分量。

荣誉认可

关于A' Design Award 银奖

Japanese Sake 包装设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Japanese Sake 包装设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Japanese Sake 包装设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
尺寸与包装: Height 322mm × Width 115mm × Depth 115mm
标签: sake,japanese sake,package,box
生产技术: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
设计挑战: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
研究: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
灵感: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
项目周期: 2022, project commissioned by Hasegawa Brewery Co.
操作流程: This package is made of glass bottles and paper.
团队成员: Printing: Takakuwa Art Printing Co.