Pavanpet 宠物食品

设计师： Mohsen Koofiani

客户: Pavanpet

包装类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Pavanpet 宠物食品

通常，由于人们将宠物视为家庭成员和孩子，包装设计采用了卡通化风格。角色的运用能够加强与观众的联系，营造吸引人的氛围。因此，该包装具有突出而独特的视觉表现力。动物面部的设计非常巧妙，它们的微笑和快乐清晰可见，充分展现了该产品对它们的效果。运用简洁的色彩而不过多细节，能够更好地传达图像内涵和设计目的。

荣誉认可

关于A' Design Award 铜奖

Pavanpet 宠物食品是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Pavanpet 宠物食品将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Pavanpet 宠物食品出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
尺寸与包装: W: 200 mm
H: 400 mm
D: 80 mm
标签: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
生产技术: Matte three-layer packaging with aluminum
printing method: rotogravure
设计挑战: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
研究: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
灵感: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
项目周期: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
操作流程: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
图片版权: Illustrator / Creator: Mohsen Koofiani