Chengdu Wanjiazu Technology Co., Ltd 的作品 Moutai 1935 白酒包装

设计师 Chengdu Wanjiazu Technology Co., Ltd 的作品 Moutai 1935 白酒包装荣获了极具声望的 2024 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2024

Moutai 1935 白酒包装

设计师： Chengdu Wanjiazu Technology Co., Ltd

客户: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

包装类别A' Design Award 金奖获奖者

2,814,292

已验证的获奖者

验证 #153916 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Moutai 1935 白酒包装

茅台1935是产自贵州省的中国蒸馏白酒包装。玻璃瓶身以红色为底施以浮雕纹样，以金色描绘茅台镇盐商贸易与酒业交易的场景，纹样灵感源自中国传统风俗画。瓶肩处压印三圈金色涟漪纹。浮雕表面经喷釉工艺处理，提升了握持感与触感体验。锌合金瓶盖采用断齿状结构作为防伪设计。礼盒由可回收且可生物降解的纸板制成。

荣誉认可

关于A' Design Award 金奖

Moutai 1935 白酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Moutai 1935 白酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Moutai 1935 白酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
尺寸与包装: product dimensions,230 mm x 85 mm x 85 mm
标签: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
生产技术: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
设计挑战: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
研究: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
灵感: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
项目周期: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
操作流程: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
团队成员: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)