Zhejiang Sci-Tech University 的作品 Martial Essence In Brew 白酒包装

设计师 Zhejiang Sci-Tech University 的作品 Martial Essence In Brew 白酒包装荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Martial Essence In Brew 白酒包装

设计师： Zhejiang Sci-Tech University

客户: Zhejiang Sci-Tech University

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #154615 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Martial Essence In Brew 白酒包装

《武韵酿中》是为温州永嘉老酒汗（蒸馏白酒）打造的包装设计。设计以当地武术"枫林南拳"为主要视觉元素，以金色线条勾勒出六式经典拳法招式，产品名称则以遒劲书法书写。末字下方的水滴纹样寓意蒸馏工艺。瓶身采用黑色哑光质感，搭配金色金属瓶盖。瓶身与瓶盖上镌刻山川纹饰，既彰显地域特色，又形成防滑握感。瓶身容量为500毫升。

荣誉认可

关于A' Design Award 铜奖

Martial Essence In Brew 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Martial Essence In Brew 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Martial Essence In Brew 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
尺寸与包装: Bottle: 500ml
标签: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
生产技术: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
设计挑战: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
研究: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
灵感: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
项目周期: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
操作流程: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
团队成员: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang