设计师 Jiarun Lin 的作品 Guijiu Zodiac Series 白酒瓶荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2024

Guijiu Zodiac Series 白酒瓶

设计师： Jiarun Lin

包装类别A' Design Award 银奖获奖者

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设计作品

关于 Guijiu Zodiac Series 白酒瓶

贵酒生肖系列是为中国龙年打造的纪念版白酒包装。器型灵感源自中国古代双耳陶瓷器皿。瓶身采用水晶玻璃搭配金属配件,与中国高端白酒惯用的陶瓷容器形成鲜明对比。标签上印有水墨风格的龙纹插画,瓶盖上的金属龙形部件则兼作开启装置。瓶身高240毫米,长宽均为110毫米。

荣誉认可

关于A' Design Award 银奖

Guijiu Zodiac Series 白酒瓶是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Guijiu Zodiac Series 白酒瓶将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Guijiu Zodiac Series 白酒瓶是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.
尺寸与包装: The height of the product is 240mm and the length and width are 110 mm.
标签: Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
生产技术: In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
设计挑战: The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
研究: In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
灵感: The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
项目周期: The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
操作流程: This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.