PepsiCo Design and Innovation 的作品 Mirinda Plus Restage 饮料包装

设计师 PepsiCo Design and Innovation 的作品 Mirinda Plus Restage 饮料包装荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Mirinda Plus Restage 饮料包装

设计师： PepsiCo Design and Innovation

客户: PepsiCo

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #159637 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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关于 Mirinda Plus Restage 饮料包装

美年达Plus重塑（Mirinda Plus Restage）是一款在埃及销售的果味碳酸饮料包装设计。在埃及，大多数人不饮酒，碳酸饮料因而成为节庆场合与社交聚会中最受欢迎的饮品。美年达Plus在汽水中融入少许果汁，恰好契合此类场合的需求。该包装运用了充满活力的视觉识别系统，力求在白天与夜晚都能带来强烈的视觉冲击力。此设计将美年达Plus定位为享誉全球的果味汽水品牌美年达的更为成熟的版本。

荣誉认可

关于A' Design Award 铜奖

Mirinda Plus Restage 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Mirinda Plus Restage 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Mirinda Plus Restage 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
灵感: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

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