设计师 Ying Song Brand Design Shenzhen Co., Ltd 的作品 Banquet Chinese Baijiu 白酒包装 荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为包装设计。
银包装· 2024
Banquet Chinese Baijiu 白酒包装
设计师： Ying Song Brand Design Shenzhen Co., Ltd
客户: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.
包装类别A' Design Award 银奖获奖者
已验证的获奖者
验证 #160778 的获奖状态设计作品
关于 Banquet Chinese Baijiu 白酒包装
《宴》是一款中国白酒（蒸馏酒）的包装设计。瓶身采用陶瓷材质，造型取自中国传统花瓶。天青色取意宋代汝窑瓷器，极简的形态延续宋代美学意趣。瓶盖以合金制成，中央镌刻汉字"宴"。瓶体尺寸为87×87×305毫米，可循环再利用：取下瓶口并倒置，瓶身即可作花器使用，瓶盖则可化身香插底座。
荣誉认可
关于A' Design Award 银奖
Banquet Chinese Baijiu 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Banquet Chinese Baijiu 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Banquet Chinese Baijiu 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
- 尺寸与包装
- A bottle / 87mm x 87mm x 305mm / ceramics, metals/
- 标签
- Chinese Baijiu packaging, packaging design, reused
- 生产技术
- We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
- 设计挑战
- How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
- 研究
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- 灵感
- The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.
Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.
Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base
The design reflects the elegant life of Song people. - 项目周期
- The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
- 操作流程
- Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
- 团队成员
- Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu - 图片版权
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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