设计师 Arman Auzhanov 的作品 Luna Alpina 包装设计荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2025

Luna Alpina 包装设计

设计师： Arman Auzhanov

客户: Eurasia Elite

包装类别A' Design Award 银奖获奖者

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关于 Luna Alpina 包装设计

来自哈萨克斯坦的设计师Arman Auzhanov为高端市场打造了一个完整的伏特加项目。他运用月球和太空意象作为清晰的语义符号，建立在现代科技材料之上。该项目的定位基于两个独特卖点：情感层面（伏特加根据月相生产）和理性层面（使用月光石过滤进行净化）。瓶身采用个性化造型，并以压凹工艺呈现月球陨石坑效果。标签采用含有微晶体的材料，营造出动态星空图像，并使用菲涅尔透镜呈现月球图像。未来主义风格的礼品包装使整体形象更加完整。

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关于A' Design Award 银奖

Luna Alpina 包装设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Luna Alpina 包装设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Luna Alpina 包装设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
尺寸与包装: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
标签: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
生产技术: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
设计挑战: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
研究: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
灵感: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
项目周期: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
操作流程: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
专利: Copyrights belong to Arman Auzhanov, 2021-2024